I completely agree with Leah on this topic. Personally, I don't really have a brand loyalty for small things such as toilet paper or body wash; however, I do have a preference, where if my preferred item is at the same price as a competitor, I will choose to buy the brand I prefer (if anyone wants to know, for body wash, it's ADIDAS). I think this is what is happening with Macs and Blackberrys. With so many similar choices at approximately the same price, people will the brand they prefer. I hope one day, Windows will suddenly drop their prices drastically, then we will see how many true Apple followers there are (FYI Windows is better). Personally, I'm not a Apple person, but I do have an Ipod, only because it's better than its closest competitor, ZUNE. I thought this was a really funny commercial about the "Apple Religion"
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