Thursday, April 7, 2011

Religion: New and Improved!




Although this topic was discussed in class a long time ago, for this post, I would like to talk about advertising. In class, we learned that advertising had its roots in Christian culture, as most people who get into this industry are Christian men. However, with advertising aimed at our spiritual senses and brands have almost a cult following (Apple), advertising is employing more and more religious tactics to spread their message. But what about religion using advertising for their own gain?
In a society where freedom of religion is not only tolerated, but encouraged, there are going to be a very diverse field of different religions and sects to choose from. How do you pick which church to go to? Is it by distance from your house, or is it by how many of your friends go to that church? There are examples of mega-churches where there can be 10,000 people attending a sermon. How did the congregation get so big? There must be some form of advertisement for that church. Even word-of-mouth is a form of advertising. During televised sermons on Sundays, on some channels, there are advertisements for various local churches or even religious products such as books. Often, on these Christian programs, the pastor throws in an ad about his book or some type of product that he produced. To be honest, even atheists have hopped on the advertising train (or bus to be exact)

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